Fish library..? maybe

What does it do?
It sells a large variety of fish for household aquariums.

Audience/ Customers? Are they middle class teenagers? Upperclass elderly?

er, fish enthusiasts...from little kids to lonely old people.

What kind of company image do you wish to create? How do you want it to be viewed by the public?
well i was thinking of calling it a fish library because it would provide a lot of information on fish and how to treat them so maybe the logo could look like a bookcase of fish..

What do you sell? How do you hope to make money?
different species of fish and i plan on selling fish and aquariums for them and just basically everything you would need to create your own at home aquarium.

What will you ask your designer to create for you? Why?
i want this logo to be colorful and create excitement and just all around look cool and far out.

Do you need a mascot? A color scheme? How do you develop customer recognition?
i think the color scheme should be something along groovy and far out and by that i mean maroon and dark blues and greens.

Who is your competition? How do you get customers to focus on your business.

competition would be big stores such as petsmart and petco who's selection is honestly just sub par.